Understanding Customers’ Behavioural Responses to Mobility-as-a-Service (MaaS) Using Large-Scale Trial Data from the University Community
Confirmation seminar presented by Xin Chen.
An emerging fully integrated travel platform, involving the integration of trip planning, booking, and payment systems, named Mobility-as-a-Service (MaaS), promises to reduce the complexity of travel execution. However, MaaS has yet to be accepted and implemented broadly, mainly limited by the lack of substantial empirical evidence to understand customers’ actual product preferences and usage behaviours. This study advances empirical evidence by exploring large-scale trial data from the ODIN PASS trial at the University of Queensland. Behavioural findings are expected to provide practical insights for adapting MaaS business models, influencing customer behaviours, as well as expanding MaaS knowledge pools.
About Confirmation Seminars
The purpose of the confirmation milestone is to ensure that the candidate receives appropriate feedback in relation to the viability and progress of the thesis project and that the resources required to complete the program of research within the recommended timeframe are available. It is also an opportunity to ensure that the candidate has demonstrated the capacity and capability to successfully complete the thesis in a timely manner.